Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show, set for SoFi Stadium in Inglewood, California, on Sunday, February 14, 2027. The JAY-Z Super Bowl LXI halftime show marks the first time the Roc Nation founder headlines the event his own company produces.
JAY-Z. Photo via Wikimedia Commons (CC BY-SA 3.0).
The announcement, made October 26, puts the 25-time Grammy Award winner on the biggest stage in entertainment — a stage his own company has run for years.
Inside the JAY-Z Super Bowl LXI Halftime Show
Since 2019, Roc Nation — the entertainment company JAY-Z founded — has partnered with the NFL as its live music entertainment strategist, shaping every halftime show of the modern era. Roc Nation will executive produce the Super Bowl LXI telecast and serve as strategic entertainment advisor for the performance, with Hamish Hamilton directing.
In other words, after years of selecting the headliners, JAY-Z has selected himself.
NFL Commissioner Roger Goodell noted that when the league first reached its agreement with Roc Nation to produce the show, his one request was that JAY-Z take the stage himself one day, whenever the moment felt right to him.
The run of shows under Roc Nation’s watch has defined the modern halftime era: Shakira and Jennifer Lopez, The Weeknd, Dr. Dre and friends, Rihanna, Usher, Kendrick Lamar and, most recently, Bad Bunny.
A 30-Year Run to the Biggest Stage
The moment arrives in a milestone year. JAY-Z’s debut album, Reasonable Doubt, turns 30 in 2026, and the halftime performance caps a run that has made him one of the most successful businessmen in entertainment history — a billionaire whose Roc Nation empire spans music, sports and live events.
“From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey,” JAY-Z said in the announcement. “Thirty years of music, work, and culture on the world’s biggest stage. This run continues to be a dream come true.”
The bar is high — and his own company set it. Last year’s Apple Music Super Bowl LX Halftime Show, starring Bad Bunny and executive produced by Roc Nation, won seven Emmy Awards, the most in halftime show history.
The announcement adds another chapter to a year of milestone moments for Black entertainment’s power players, including Mara Brock Akil, whose debut novel became a national bestseller in 2026.
How to Watch
The JAY-Z Super Bowl LXI halftime show airs during Super Bowl LXI on Sunday, February 14, 2027, on ESPN and ABC, streaming on Disney+ and NFL+. Spanish-language coverage will run on ESPN Deportes and Univision.
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